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Open to product & agency roles · remote

Hi, I'm Joy.

I design, prototype
& build products
people keep using.

Product and UI/UX designer with four years of shipping web and mobile products for teams in eight countries. I take an idea from research to a tested Figma prototype, and for mobile, all the way to working React Native code.

See selected work →Get in touch
# Joy, illustrated
Line illustration of Joy: long twists, glasses and headphones
years designing web and mobile products
4+

years designing web and mobile products

countries' teams across four continents, remote by default
8

countries' teams across four continents, remote by default

mobile apps designed and built by me, in React Native
2

mobile apps designed and built by me, in React Native

modules designed in Palmgrade, a live school-management SaaS
8

modules designed in Palmgrade, a live school-management SaaS

Selected work. Four products, start to finish.

All projects →
# 01 · Flagship case study
● Live · palmgrade.com

Palmgrade

A school-management platform that keeps exams, grades and parent results running, even when the internet doesn’t.

Role
Lead product designer
Platform
Web app · installable PWA
Scope
8 modules, design system
Team
Design: Joy · Engineering: Benjamin Nneji
Read the case study →Visit site ↗
CiaraApp screens: category list, picture cards and story pages
Designed & builtMobile · React Native

CiaraApp

44 learning categories, 140 users, no ads, no accounts and no internet needed. Designed and built by me in React Native.

Compliance CISO website on desktop and mobile
WebsiteCybersecurity · US

Compliance CISO

A full website for a US cybersecurity compliance firm: structure, flows and interface, handed off and live.

Kinetix app screens: workout, live metrics and challenges
Designed & builtMobile · Android

Kinetix

From concept to an installable Android app: live metrics, structured workouts, community challenges. Designed and built by me.

How I work. Move the notes around. It's a shared board.

More about me →

  • Research before pixels

    I talk to the people who’ll use it first. Most “UI problems” are really flow problems.

    — Joygirl

  • Design for the tired user

    The parent with one free hand. The teacher grading forty scripts at 10pm. Design for that moment.

    — Joygirl

  • Prototype, don’t present

    A clickable prototype settles in five minutes what a slide deck argues about for a week.

    — Joygirl

  • I speak developer

    I build in React Native, so my hand-offs come with states, edge cases and real constraints.

    — Joygirl

  • Systems over one-offs

    Tokens and components first, so the hundredth screen is as consistent as the first.

    — Joygirl

Range. Health, education, fintech, marketplaces, SaaS.

Product work, by sector

  • HealthcareHospital-to-doctor mobile app · patient & provider dashboardsIreland · UK
  • EducationSchool management SaaS · e-learning platform · toddler learning appGlobal
  • MarketplacesIndustrial services app with four user roles · event ticketingSouth Africa
  • Consumer mobileCar-wash booking · fitness · family organiserIndia · Morocco
  • WebsitesCybersecurity, property services, public sector, agency templates · right-to-left (Hebrew) landing pageUS · Malta · Israel

What I bring

  • Product design
  • UI / UX
  • Design systems
  • React Native
  • User research
  • Usability testing
  • Information architecture
  • Wireframing
  • Prototyping
  • User flows
  • Design sprints
  • Developer hand-off
  • Figma & FigJam
  • Expo
  • API integration
Design mentorMentoring early-career designers on UI/UX, portfolios and careersADPList

Contact

Have a role or a product in mind?

I'm open to full-time and contract product design roles with agencies and product teams. I reply within one working day.

joy@hijoygirl.com ↗

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